Advertlets - Bloggers Make Money doing what they love

Introduction

Need your message to go out and reach the right people? Current methods of advertising getting boring? Advertise on a network where you can target the right demographics - and reap the benefits.We’ve got more than a few good reasons tell you why advertising on blogs through Advertlets.com is better:

Some Points For Your Consideration

We Deliver your Audience
Online diaries, better known as blogs, are gaining popularity in the online community. These virtual spaces could very well be your new advertising portal. Unlike traditional media, you are advertising in a personal space—where bloggers and their readers share a connection based on mutual interests and experiences. With Advertlets, you make your advertising message count. Unlike large web portals which attract a large, varied audience - individual blogs usually have an audience that is more focused in terms of gender, age group, idealogy, and location.

Here’s how:

Knock, Knock, Who’s There?
You want to know who you are reaching. Through Advertlets, you get a demographic breakdown of each blog—know what kind of visitors each blog attracts. You view statistics such as gender breakdown, profession, age range, and whether or not visitors are bloggers themselves.

Position Yourself Where They Are
There’s nothing more frustrating than clicking on a seemingly relevant ad, only to realise that the product or service is only available in another state or country. Ads mean more when they are relevant to the geographical location of the consumer. Advertlets makes sure your ad budget is spent on the people and places that matter.

Know Your Visitors
Advertlets allows you to reach a wide audience without the distribution cost associated with printed and outdoor media. Find out which blog brings you the largest and relevant audience by looking at the traffic generated. See how many people have viewed your ad through our impression/ click tracking facilities.

The Advertlets Experience

• Through Advertlets, you get a demographics breakdown of each blog - this way you know what kind of visitors each blog attracts. You can view statistics such as gender breakdown, profession, age range, and also whether or not visitors are bloggers themselves.
• You can view which country your visitors are coming from (Coming Q3 2007: View by State - eg, Selangor, Pahang, Johor)
• You know which blog brings you the most traffic
• You know what your click to impression ratio is
• You can measure the effectiveness of your campaign through our impression/click tracking facilities
• We will give you the best recommendation on which blogs are suitable for your message to go on
• We can put together a custom campaign for your brand - giving you more exposure than just advertising. Have a sponsored post (sort of like advertorials for blogs - subject to consent from individual bloggers), or even run sponsored polls (customize your own questions!) where you can find out what blog visitors think. Run a contest. Reward visitors who click, or recommend their product to a friend
• You support a system which rewards local micro-content publishers, and benefit from the positive brand association

Sponsored Posts (Blogvertorials)

Are you a new business? Get great instant exposure by inviting bloggers to review your product, service or event! Sponsored blog posts are a great way to get honest feedback on your service, as well as get word of mouth publicity. Pay bloggers to write an in-depth review, give a free sampling, or better yet - both! Here are some scenarios that are likely to benefit from a buzz in the blogosphere through Advertlets Blogvertorials:

• You’re a new restaurant, and you’ll like more people to know about your restaurant and try out your food
• You’re organizing an event/party, and you’ll like to generate some pre-event buzz to encourage people to come
• You have a new product to sell - And you’ll like to promote it further
• You provide services, such as design or decoration, and you’ll like people to know

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How to suggest a site to the Open Directory

The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library. The directory is hierarchically arranged by subject - from broad to specific. The ODP is maintained by community editors who evaluate sites for inclusion in the directory. They are our experts, and all submissions are subject to editor evaluation.

We care a great deal about the quality of the ODP. We aren't a search engine and pride ourselves on being highly selective. We don't accept all sites, so please don't take it personally should your site not be accepted. Our goal is to make the directory as useful as possible for our users, not to have the directory include all (or even most) of the sites that could possibly be listed or serve as a promotional tool for the entities listed.

To keep the ODP running smoothly and to assist us in exercising our editorial discretion, we have set up policies for submitting sites for our consideration. We may reject, delete, or edit submissions that violate these policies or that we otherwise believe, in our sole discretion, should not be included in the directory. We may also reject, delete, or block other sites that we believe to be associated with a user who has violated these policies.

You should take a few moments to understand these policies and the steps to submit a site before you begin. Failure to understand and follow these instructions generally will result in the rejection of a submission.

Step One

Determine whether a site is appropriate for submission to the ODP:

• Do not submit mirror sites. Mirror sites are sites that contain identical content, but have altogether different URLs.
• Do not submit URLs that contain only the same or similar content as other sites you may have listed in the directory. Sites with overlapping and repetitive content are not helpful to users of the directory. Multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites.
• Do not disguise your submission and submit the same URL more than once.
  Example: http://www.dmoz.org and http://www.dmoz.org/index.html
• Do not submit any site with an address that redirects to another address.
• The Open Directory has a policy against the inclusion of sites with illegal content. Examples of illegal material include child pornography; libel; material that infringes any intellectual property right; and material that specifically advocates, solicits or abets illegal activity (such as fraud or violence).
• Do not submit sites "under construction." Wait until a site is complete before submitting it. Sites that are incomplete, contain "Under Construction" notices, or contain broken graphics or links aren't good candidates for the directory.
• Submit pornographic sites to the appropriate category under Adult.
• Submit non-English sites to the appropriate category under World.
• Don't submit sites consisting largely of affiliate links.

Step Two

Do a quick search in the directory at dmoz.org (the home of the Open Directory) to be sure your site isn't already listed. This saves everyone time.

Step Three

Identify the single best category for your site. The Open Directory has an enormous array of subjects to choose from. You should submit a site to the single most relevant category. Sites submitted to inappropriate or unrelated categories may be rejected or removed.

Note: Some categories do not have "suggest URL" or "update URL" links. These categories don't accept submissions, so you should find a more specific category for your site.

Step Four

Once you've selected the best category for your site, go directly to that category on dmoz.org and then click "suggest URL." Follow the instructions on the submission form carefully. Descriptions of sites should describe the content of the site concisely and accurately. They should not be promotional in nature. Submitting a promotional description rather than an objective, well written description may significantly delay your site from being listed or prevent your site from being listed at all. Auto-submission software is (and always has been) a violation of this procedure. Sites submitted automatically are flagged and deleted after the submission is accepted, without notification to you. Persistent automatic submission may force us to ban you from the dmoz site, so we can provide resources to real human beings.

Procedure After Your Site is Submitted

An ODP editor will review your submission to determine whether to include it in the directory. Depending on factors such as the volume of submissions to the particular category, it may take several weeks or more before your submission is reviewed. Please only submit a URL to the Open Directory once. Again, multiple submissions of the same or related sites may result in the exclusion and/or deletion of those and all affiliated sites. Disguising your submission and submitting the same URL more than once is not permitted.

Updating Your Site

If a site has been accepted for inclusion in the directory but you are dissatisfied with how the site is described or titled, you may go to the category where it is listed, and fill out the "update URL" form. If you are dissatisfied with the category in which your site is listed, you may send an e-mail to an editor for the category explaining your disagreement. Be polite and civil -- threatening or abusive behavior will not be tolerated.

If (but only if) you are dissatisfied with the editor's response, you may then use the "Feedback" link at the top of the page to "appeal" the editor's decision. Be specific concerning your disagreement (including why you believe the editor's response is inadequate). Comments made through the feedback link are reviewed by the ODP staff, who will make the final decision. Please do NOT send correspondence to Netscape, as that will only slow down and complicate the process. We take all feedback seriously and give it our thoughtful consideration. But please remember that we must exercise our discretion and make numerous judgment calls as to how to make the ODP as useful as possible -- no matter what decision we make, we may not always satisfy everyone.

Getting Your Site Into Portals and Search Engines Using ODP Data

If your site has been accepted into the Open Directory, it may take anywhere from 2 weeks to several months for your site to be listed on partner sites which use the Open Directory data, such as AOL Search, Google, Netscape Search, Yahoo Search, and hundreds of other sites. We make updates of the data available weekly, but each partner has their own update schedule.

Editorial Discretion

Please recognize that making the ODP a useful resource requires us to exercise broad editorial discretion in determining the content and structure of the directory. That discretion extends (but is not limited) to what sites to include, where in the directory sites are placed, whether and when to include more than one link to a site, when deep linking is appropriate, and the content of the title and description of the site. In addition, a site's placement in the directory is subject to change or deletion at any time at our sole discretion. You should not rely on any aspect of a site's inclusion in the directory. Please understand that an editor's exercise of discretion may not always treat all submissions equally. You may not always agree with our choices, but we hope you recognize that we do our best to make fair and reasonable decisions.

The Open Directory team welcomes comments and feedback about the directory generally. Please let us know what you think, and how we can improve the service. Thanks!

Proceed to the Open Directory home at dmoz.org - Start here to find a category to submit to.

http://www.dmoz.org/add.html

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LOOKSMART - Publisher Solutions

How the LookSmart AdCenter Works for YOU

Your LookSmart AdCenter brings control and visibility to your advertising revenue like no other product in the marketplace. See why this breakthrough collaborative platform makes “competition” a thing of the past.

Multidimensional Ad Network – Capitalize on several, diverse sources of advertisers with LookSmart’s innovative and groundbreaking white label ad platform.

Industry Standard Yield-Ranked Optimizing Auction – Optimize Revenue Per Thousand Page Views (RPM) with an auction that always presents the most relevant, highest-yielding advertisements.

Distribution Marketplace – Increase your revenue and meet more demand through your 2nd party distribution partners. Your collaborative partnerships with other publishers and distribution networks allow you to offer more distribution to your advertisers and fulfill your own page inventory through backfill relationships.

Feed Optimization – Maintain ad revenue from your 3rd party feed providers. Grow that revenue by adding 1st party direct relationships and interconnecting your AdCenter with other quality publishers through 2nd party distribution relationships.

Direct Advertiser Partnerships – Ramp up revenue share by dealing directly with your advertisers. Decrease your dependency on your mainstream feed providers over time without risking your established monetization level.

Greater Margin of CPC Revenue – Know your Cost-Per-Clicks (CPCs) - which feeds will give you the best yield - and maximize the ROI of your inventory through direct relationships with advertisers and indirect relationships through other publishers.

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SEO DIRECT NEWS

How to Keep Your Best Employees

by Michael Masterson

I have often talked about how important "superstar" employees are to the success of any business. And I have encouraged you to find as many of these rare individuals as you can and groom them to take over critical aspects of your operation.

But once you've found them . . . what do you have to do to keep them?

Glad you asked.

In past messages, I've made the following points:

* Money is not the biggest motivator for most people, but it can't be ignored either. Pay your superstars at least 10% more than market, but don't overpay them in the false belief that doing so will keep them loyal.

* Without being foolhardy, give them authority. Achievement-oriented people enjoy freedom, power, prestige, and a good challenge. Give them enough rope to hang themselves but not so much that they can hang you too.

* Mix the positive and the negative. Praise your good people, yes. And praise them publicly when it's appropriate. But don't do so programmatically. And don't be afraid to criticize them either.

Most of the best leaders I know violate all of the prescribed rules about treating people. They are demanding, insensitive, critical, and sometimes overbearing. They get away with it because they are also spirited, engaging, charismatic, and determined. Superstars don't need to be coddled, manipulated, or managed. They need a challenge -- and they are willing to accept criticism for their handling of it so long as the criticism is fair.

* Most importantly, give your best people good work to do and a lot of it. The ultimate reward for a superstar is the pleasure he gets from doing a good job. Make his work interesting, complex, and difficult -- and he will stick with it.

I don't think it's necessary to make partners out of your superstars, but it sometimes helps. You have to be cautious here. My tendency in the past was to offer equity too soon, and I've often regretted doing so. The last thing you need is a partner who is no more than another pretty-good employee.

Start by giving phantom shares or profit deals. Then, as the relationship matures and your superstar brings more to the table (including loyalty and potential), add equity -- but a little at a time.

http://www.seodirect.net/tipsNov.html

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Get LINKS from 5,000 quality websites for FREE!

TNX Affiliate Program
We are aware of main shortcomings of affiliate programs that exist on the Internet:

- Confusing rules that make it unlikely to receive your earnings by imposing various restrictions, such as the minimum amount of payment, restrictions on the sites' subjects, etc.

- The risk to be banned for a slightest violation of the confusing rules. For example, for an incorrect, in the administration's view, placement of the ad block. In reality the administration might be just trying to find a way not to pay the partner.

- Requirement to have special ref. links that make it difficult to attract partners from sites, blogs and forums.

- Restriction of the amount paid for each attracted partner.

- Low commissions. Usually partner programs share only 5-20% of the system's commission. Can you really call this equal partnership?

- Difficulties with use/withdrawal of the accumulated commission.

We have 7 years of experience in development of online partner programs, and tried to create an ideal partner program - a program that is free from the shortcomings that are common for typical partner programs.

Forget about the so called ref-links so hated by many! New technologies made them optional (although we also use them, for example, to attract partners through mailing lists or ICQ). Forget about minimal payments - we don't have such thing in our partner program!

The purpose of any partner program is to attract new participants and advertisers to the system. When you bring a new webmaster to the system, you will receive 13.3% of all "TNX-points", he/she will earn in the future (a reward for referring an advertiser is also available). This amounts to almost half of the system's comission! Interest is paid for the lifetime.

Example: When you refer a webmaster to TNX and advertiser pays 100 TNX-Points for a link on your referral's website, your referral (webmaster) gets 75 points and you get 10 points which is 13.3% of his income.

The rules are absolutely simple - no bans, no possible overcharges, no restrictions.

What can a partner do with earned "TNX-points" ? There are several options:

1. Use them to advertise his or her own websites to improve traffic and search engine rating.

2. Accumulate "TNX-points" on the account and observe how they grow in value as the system becomes more efficient due to increasing number of participating websites.

3. Sell "TNX-points" to the system, or send them to another participant of the TNX network, who will use it to promote his projects. Each participant has the right to transfer its "TNX-points" to any other participant (without comission) and set his own price.You will find how the referral program works in the user interface.

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