LOOKSMART - Publisher Solutions

How the LookSmart AdCenter Works for YOU

Your LookSmart AdCenter brings control and visibility to your advertising revenue like no other product in the marketplace. See why this breakthrough collaborative platform makes “competition” a thing of the past.

Multidimensional Ad Network – Capitalize on several, diverse sources of advertisers with LookSmart’s innovative and groundbreaking white label ad platform.

Industry Standard Yield-Ranked Optimizing Auction – Optimize Revenue Per Thousand Page Views (RPM) with an auction that always presents the most relevant, highest-yielding advertisements.

Distribution Marketplace – Increase your revenue and meet more demand through your 2nd party distribution partners. Your collaborative partnerships with other publishers and distribution networks allow you to offer more distribution to your advertisers and fulfill your own page inventory through backfill relationships.

Feed Optimization – Maintain ad revenue from your 3rd party feed providers. Grow that revenue by adding 1st party direct relationships and interconnecting your AdCenter with other quality publishers through 2nd party distribution relationships.

Direct Advertiser Partnerships – Ramp up revenue share by dealing directly with your advertisers. Decrease your dependency on your mainstream feed providers over time without risking your established monetization level.

Greater Margin of CPC Revenue – Know your Cost-Per-Clicks (CPCs) - which feeds will give you the best yield - and maximize the ROI of your inventory through direct relationships with advertisers and indirect relationships through other publishers.

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SEO DIRECT NEWS

How to Keep Your Best Employees

by Michael Masterson

I have often talked about how important "superstar" employees are to the success of any business. And I have encouraged you to find as many of these rare individuals as you can and groom them to take over critical aspects of your operation.

But once you've found them . . . what do you have to do to keep them?

Glad you asked.

In past messages, I've made the following points:

* Money is not the biggest motivator for most people, but it can't be ignored either. Pay your superstars at least 10% more than market, but don't overpay them in the false belief that doing so will keep them loyal.

* Without being foolhardy, give them authority. Achievement-oriented people enjoy freedom, power, prestige, and a good challenge. Give them enough rope to hang themselves but not so much that they can hang you too.

* Mix the positive and the negative. Praise your good people, yes. And praise them publicly when it's appropriate. But don't do so programmatically. And don't be afraid to criticize them either.

Most of the best leaders I know violate all of the prescribed rules about treating people. They are demanding, insensitive, critical, and sometimes overbearing. They get away with it because they are also spirited, engaging, charismatic, and determined. Superstars don't need to be coddled, manipulated, or managed. They need a challenge -- and they are willing to accept criticism for their handling of it so long as the criticism is fair.

* Most importantly, give your best people good work to do and a lot of it. The ultimate reward for a superstar is the pleasure he gets from doing a good job. Make his work interesting, complex, and difficult -- and he will stick with it.

I don't think it's necessary to make partners out of your superstars, but it sometimes helps. You have to be cautious here. My tendency in the past was to offer equity too soon, and I've often regretted doing so. The last thing you need is a partner who is no more than another pretty-good employee.

Start by giving phantom shares or profit deals. Then, as the relationship matures and your superstar brings more to the table (including loyalty and potential), add equity -- but a little at a time.

http://www.seodirect.net/tipsNov.html

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Get LINKS from 5,000 quality websites for FREE!

TNX Affiliate Program
We are aware of main shortcomings of affiliate programs that exist on the Internet:

- Confusing rules that make it unlikely to receive your earnings by imposing various restrictions, such as the minimum amount of payment, restrictions on the sites' subjects, etc.

- The risk to be banned for a slightest violation of the confusing rules. For example, for an incorrect, in the administration's view, placement of the ad block. In reality the administration might be just trying to find a way not to pay the partner.

- Requirement to have special ref. links that make it difficult to attract partners from sites, blogs and forums.

- Restriction of the amount paid for each attracted partner.

- Low commissions. Usually partner programs share only 5-20% of the system's commission. Can you really call this equal partnership?

- Difficulties with use/withdrawal of the accumulated commission.

We have 7 years of experience in development of online partner programs, and tried to create an ideal partner program - a program that is free from the shortcomings that are common for typical partner programs.

Forget about the so called ref-links so hated by many! New technologies made them optional (although we also use them, for example, to attract partners through mailing lists or ICQ). Forget about minimal payments - we don't have such thing in our partner program!

The purpose of any partner program is to attract new participants and advertisers to the system. When you bring a new webmaster to the system, you will receive 13.3% of all "TNX-points", he/she will earn in the future (a reward for referring an advertiser is also available). This amounts to almost half of the system's comission! Interest is paid for the lifetime.

Example: When you refer a webmaster to TNX and advertiser pays 100 TNX-Points for a link on your referral's website, your referral (webmaster) gets 75 points and you get 10 points which is 13.3% of his income.

The rules are absolutely simple - no bans, no possible overcharges, no restrictions.

What can a partner do with earned "TNX-points" ? There are several options:

1. Use them to advertise his or her own websites to improve traffic and search engine rating.

2. Accumulate "TNX-points" on the account and observe how they grow in value as the system becomes more efficient due to increasing number of participating websites.

3. Sell "TNX-points" to the system, or send them to another participant of the TNX network, who will use it to promote his projects. Each participant has the right to transfer its "TNX-points" to any other participant (without comission) and set his own price.You will find how the referral program works in the user interface.

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Affiliate Reseller Program - FREE Registration

Would you like to make $500 or even $1,000 or more every month from selling our high impulse spy and security products? Our affiliate program will allow you to do this. We have some affiliates making $3,000+ per month selling our products. Its easy, sell a $600 gps system and automatically make between $60 & $120!!. You promote the products and we do everything else. No experience, no problem - we will help you. You have nothing to lose and everything to gain because the program is FREE.

If you would like to earn between 10% and 20% on sales made through a link to us from your site, it's as easy as filling out a simple form, setting up the link and hopefully sitting back to watch the sales come in. Use BANNERS, TEXT, or a LANDING PAGE to generate sales.

program features:

* 10% of all sales that are generated from your link to start

* Sale more and make more - earn between 10% and 20% plus monthly bonuses

* Instant notification by email of a sale through your account
* FREE sign-up
* Password protected page to check sales and update account info
* Link to specific sections of the site or to our home page
* Automatic sales reports from your account
* Automatic code and banner generation for your website
* Custom Affiliate site with co-branding
* Full technical support
* 90 day active cookie
* Receive payments via Paypal.
* Payments made by the 2nd week of the following month.

program requirements:

* You must place a link on your site to generate affiliate sales
* Spamming to your is not permitted under any circumstance
* No adult porn sites are allowed
* You may use our screenshots but they must be stored on your server

* You may use our technical information to better explain the product details but please in paraphrased form

* Payments are made monthly via PayPal following the second affiliate generated sale within the same 12 month period.

* Once you are accepted into our program, you'll be able to log into your account and receive your reports. Here you can see how much you've earned. There are no invoices to send and no data to track - all payments are taken care of by SpyGear4U.com. For those affiliates earning over $600 in a year, 1099's will be issued for IRS Tax reporting purposes.

* You may not frame our site or claim it (or copy it) to be any other than spygear4u.com

how it works:

It's pretty simple. We provide you with pre-made banners and text that are already pre-coded (see below) - just replace affiliateid with your actual id in the banner code. You may also request custom banners be made to match your site. By adding your unique affiliate code to the end of each link, you will receive 10% of sales that are generated through your site. Payments are made by the 2nd week of the following month via Paypal and you are notified by email of each order that is processed. Starting out you will receive 10% commission but the more you generate in sales the more you will make in commission. After 5 total sales, you will earn 12%, after 10 total sales you will earn 15% and after 20 total sales you will earn 20% commission. The sales are cumulative within one calendar year. Once you reach 20% you stay there for life! - no starting over. Our new bonus program will also allow you to make even more money. You will be emailed at the 1st of every month about the monthly quota for total sales and or product specific sales. For example, during the month a quota may be to sell 2 SLIMTRAK GPS units and receive an extra bonus of $35.00 in addition to your commission check!. No other affiliate program offers these incentives!. Meeting the sales quota you would make as much as $354.60 for doing nothing!!. Our INCENTIVE AFFILIATE program is a win-win for everyone!.

Testimonials:

"The SpyGear4u.com Affiliate Program is our top performing affiliate relationship month after month. In the past, we participated in several other spy equipment affiliate programs and SpyGear4u.com has outperformed them all. Now we participate exclusively in the SpyGear4u affiliate program. They carry an extensive catalog of quality, affordable spy gear and provide excellent service to their clientel. The bottom line is - their product SELL, which creates a steady revenue stream for affiliates."

eInvestigator.com

http://www.einvestigator.com

"SpyGear4U products sell very well and they compliment by investigation business. I get many repeat customers. The SPY GEAR team always pays on time via paypal and if there is a problem they are quick to resolve it. Their range of products gives us the ability to increase our daily affiliate sales. Thank You Spy Gear".

FloridaInvestigators.com - West Palm Beach, FL

LEGAL STATUS OF PRODUCTS: It is the responsibility of the Buyer (not the distributor, SPYGEAR4U.com), to ascertain and obey all applicable local, state and federal laws in regard to possession and use of any items listed on this web site. Consult an attorney or law enforcement professional, regarding local, state and federal laws before ordering. By placing an order, the Buyer represents that he/she is of legal age and that the products will be used only in a lawful manner. When applicable, equipment sold may be subject to Public Law 90-351, Title 111 18 U.S.C., Section 2511. IT IS THE SOLE RESPONSIBILITY OF THE BUYER TO CONSULT LEGAL COUNSEL FOR THE INTERPRETATION OF ANY LAWS APPLICABLE TO THE AREA OF INTENDED USE OF THESE PRODUCTS.

what to do:

* The first thing to do is sign up for the affiliate program so you have your own unique code that allows us to track your commission.

* If setting up your own links to our main site page then Add your affiliate code at the end of each link, so you have something like this: http://www.spygear4u.com/index.asp?PARTNER=affiliateid

* If using our links - The banners and text links below are already manually coded - just replace affiliateid with your affiliate id

* If you would like to link to specific products then use the following code at the end of the product URL:

&PARTNER=affiliateid

Make sure you replace affiliateid with your actual affiliate id

Example: http://www.spygear4u.com/proddetail.asp?prod=SG-GEM01&PARTNER=affiliateid

You may also login to your account and have the system auto generate banners with your affiliate code - just copy and paste to your website!

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Articel by: http://widgetbucks.blogspot.com

Tip of the Day: PPC + CPM = Total Impressions

Over the last couple of weeks, we've responded to a number of publishers asking about impressions that are apparently uncounted or underrepresented. As we've dug more deeply into these inquiries and communicated with these publishers, we've discovered the issue is largely due to the fact that only PPC (pay-per-click) impressions are shown on the MyWidgets page’s default (“Widgets”) view. To get a full picture of total impressions, you will need to also look at the “CPM Ad” tab. The Widgets tab displays PPC impressions, while the CPM Ads tab shows CPM impressions. Click on the screenshot at right to see examples of the two tabs.

Starting mid next week, we've decided to improve this display by showing a roll-up of Widget/PPC and CPM impressions and revenue to complement the existing tabbed information. Additionally, impressions, revenue and other related info will be totaled at the bottom of each each tabbed page. This screenshot gives an early sneak peek of what publishers can expect to see on their MyWidgets pages when this rolls out (the red boxes show the affected areas). NOTE: the figures displayed are for mock-up purposes only.

Here is a summary of the upcoming MyWidget page updates:

• A "roll-up" view of Widget/PPC and CPM impressions and revenue, including their pie chart equivalents
• Column totals for all relevant columns in the Widgets and CPM tab views
• The default date range upon login will be set to "This Month." This eliminates the need for publishers to adjust the date range during each visit, while still giving flexibility to manually select dates.
• A "notes" feature will be added (along with a corresponding entry field in the New/Edit Widget pages). For each widget, we are providing publishers with the ability to add internal notes that won't appear on the widget itself. For instance, a publisher can note a particular ad position (i.e. "right sidebar above About Me") or any info on recent adjustments (i.e. "changed to blue 1/28/07") in order to better keep track of their changes. Site visitors will still see the main widget "Name" assigned by the publisher.

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